BADMOUTH × WISER ECOSYSTEM
BUILD REVIEW
2026 / EST. ~4 MONTHS
INTERACTIVE BUILD REVIEW FOR CHRIS WISER & LINDSEY BADILLO

7 FIGURE BRANDS

Everything we’ve built together. One ecosystem, powered behind the scenes.

5+1
Brands & one flagship event

The whole-company view

Two retainer hubs. Five brands. One flagship event. Select any node to jump into its world.

FIG. 01 / ECOSYSTEM SCHEMATIC SCALE 1:1 / CLICKABLE NODES
7 FIGURE MSP / HUB 01
03 / 13RETAINER HUB · ORANGE WORLD

7 FIGURE
MSP

ROLE / BUILD & PRODUCE
FUNNELS · EMAIL · NEWSLETTERS
BRAND VOICE · UI SYSTEMS
01
0
Funnels & landing pages built
02
0
Webinars produced end to end
03
0
Weekly newsletter issues and counting
What we built07 ITEMS
01 MRR Club Award Page Four award tiers, built end to end. FUNNEL · AWARD SYSTEM
02 MSP VIP Day August + May editions produced. FUNNEL · EVENT PAGE
03 Zero-to-$10K Page Conversion funnel build. FUNNEL
04 Wiser Skills Pack Lead-magnet funnel. FUNNEL · LEAD MAGNET
05 90-Day MRR Webinar Registration + email set. FUNNEL · WEBINAR
06 Copilot Playbook Funnel Full funnel production. FUNNEL
07 Replay Hub Centralized replay experience. FUNNEL · HUB
Campaign Engine
April webinar campaign (25 emails, 9 group posts, 5 SMS, 10 ad variations), 16 post-webinar follow-ups, quiz follow-up sequence, VIP Day hotel-cutoff push.
Newsletters
18 weekly issues and counting across MSP Buzz (public) and the Elite Round-Up.
Voice & Systems
Codified the Chris Wiser brand voice (now the ecosystem standard). Built the Cinematic UI kit, Elite Ops dashboard concept, and the n8n MRR award workflow.
Full build log Every funnel, campaign, and asset accounted for
Funnels & pages9
  • 01MRR Club Award · landing + application4 award tiers
  • 0290-Day MRR Webinar · registration pageJune 10
  • 03Copilot Playbook · opt-in + thank-youMicrosoft Copilot
  • 04Wiser Skills Pack · lead-magnet LP + thank-youClaude skills pack
  • 05Replay Hub · opt-in + replay pages
  • 06MSP VIP Day · August edition
  • 07MSP VIP Day · May edition
  • 08MSP VIP Day · May public edition+ checkout + thank-you
  • 09Zero to $10K · sales pagezeroto10k.com
Campaigns & email
  • 01April 7 webinar campaign25 emails + 9 group posts + 5 SMS + 10 ad variations + 3 video hooks
  • 0216 post-webinar follow-up emails
  • 03Quiz follow-up sequence6 emails
  • 04May VIP Day hotel-cutoff push6 emails
  • 0590-Day MRR webinar email set10 promo + confirmation + 6 reminders + viewer follow-ups + Meta ads
  • 06VIP Day follow-up emails2 emails
  • 07Delivery emailsSkills Pack, Copilot Guide
  • 08Webinar date-change email
Newsletters18
  • 01MSP Buzz · public weekly8 issues
  • 02Elite Round-Up · weekly10 issues
Webinars & projects
  • 01April 7 webinar90-Day Sales Plan to Add $10K MRR
  • 0290-Day MRR WebinarJune 10
  • 03Elite Ops · AI control dashboard conceptspec + mockup
Systems & extras
  • 01Chris Wiser brand voice codified
  • 02Cinematic UI kit30 modules
  • 03n8n MRR Award workflow+ Teams/Zapier alerts
  • 04Demo: AI-for-MSPs gallery
  • 05Demo: MSP prospecting
  • 06Demo: Datatek 90-day campaign
  • 07Demo: Truit redesign
  • 08Demo: ITS Canada + CPA lead magnets
LEADS MASTERY / SUB 01.1
04 / 13SUPPORT + BUILD · ORANGE / BLACK

LEADS
MASTERY

ROLE / SUPPORT & BUILD
2 FUNNELS BUILT
CAMPAIGN ENGINE, HELPED BUILD
01
0
Funnels built end to end
02
0
Campaigns supported, client-led
03
0
Base automation workflows supported
What we built2 FUNNELS
01 Leads Mastery Pro Funnel Sales page, checkout, thank-you, and booking, built end to end. FUNNEL · SALES
02 4-Page VSL Lead-Gen Funnel Landing, qualified, booked, and non-qualified paths. FUNNEL · LEAD GEN
SUPPORTED / CLIENT-LED The build muscle behind their monthly campaign machine.
Campaign Engine
Helped build the monthly campaign engine: AI Profit Gap, CMMC, and Cost of Not Automating. Client-led, build supported.
Automations
11 base automation workflows supported, plus the campaign playbook and registry that keep the cadence running.
CRM Wiring
Around 39 GHL custom fields wired across the campaigns so every lead lands in the right place.
Full build log Every funnel and campaign accounted for
Funnels built2
  • 01Leads Mastery Pro · sales page + checkout + thank-you + booking
  • 02Lead-Gen VSL · 4-page funnellanding + qualified + booked + non-qualified
Supported / helped build (client-led)
  • 01AI Profit Gap campaign · livequiz + 27 CRM fields + 10 nurture/workflow docs
  • 02CMMC campaign · building12 quiz fields + GHL email set
  • 03Cost of Not Automating campaign · building2 funnel pages + 4 workflows + 4 emails
  • 0411 base automation workflows4 appointment-confirmation + 7 pipeline
  • 05Campaign playbook + registrythe monthly-launch system
STAGE MASTERY / SUB 01.2
05 / 13LEAD GEN · STAGE SPOTLIGHT

STAGE
MASTERY

ROLE / BUILD & PRODUCE
FUNNEL PAGES · LOGOS
TESTIMONIAL PRODUCTION
01
0
Funnel pages built
02
0
Logos hand-built
03
0
Video testimonials produced
What we built04 ITEMS
01 2-Day Challenge Page Sales page plus the event replay opt-in. FUNNEL · EVENT
02 Main Application Funnel Two full revisions. Book-call to application flow with live calendar embeds. FUNNEL · APPLICATION
03 2 Logos Hand-Built Stage Mastery plus the deprecated Win From Stage mark. BRAND · LOGOS
04 18 Video Testimonials Processed and hosted on the CRM CDN. MEDIA · TESTIMONIALS
Application Flow
Book-call to application flow with live calendar embeds, rebuilt twice to land the experience.
Brand Marks
Two logos hand-built, including the deprecated Win From Stage identity.
Testimonial Library
18 video testimonials processed and hosted on the CRM CDN, ready for any page.
Full build log Every page and asset accounted for
Funnels & pages6
  • 012-Day Challenge · sales page
  • 02Event Replay · opt-in page
  • 03Main funnel · application / sales pagelive calendar embed
  • 04Main funnel · book-call page
  • 05Main funnel · strategy-call page
  • 06Main funnel · thank-you page
Brand & media
  • 01Stage Mastery logo · hand-built
  • 02Win From Stage logo · hand-builtdeprecated mark
  • 0318 video testimonials · processed + hosted
AI PROFIT MACHINE / HUB 02
06 / 13RETAINER HUB · RED WORLD

AI PROFIT
MACHINE

ROLE / BUILD & CODIFY
FUNNELS · LEAD-MAGNET TOOL
BRAND SYSTEM · TWO-VOICE
01
0
Funnels & tools built
02
0
Brand system codified, two-voice
03
0
Identity foundation for the AI hub
What we built04 ITEMS
01 AIPM Calculator A free lead-magnet tool, built from scratch. TOOL · LEAD MAGNET
02 100k AI Webinar Funnel Hosted by Chris and Lindsey. FUNNEL · WEBINAR
03 Two-Voice Brand System Lindsey lowercase plus Chris measured, codified with the color system. BRAND · VOICE
04 AI Hub Identity Foundation The identity base the whole AI hub builds on. BRAND · SYSTEM
Lead-Magnet Tool
The AIPM Calculator, a free interactive tool built to pull leads into the hub.
Webinar Funnel
The 100k AI Webinar funnel for Chris and Lindsey, registration through follow-up.
Brand Codification
Codified the two-voice system and color world that anchors the entire AI hub identity.
Full build log Every funnel, tool, and system accounted for
Funnels & tools4
  • 01AIPM Calculator · lead-magnet tool
  • 02100k AI Webinar · registration funnelChris + Lindsey
  • 03100k AI Webinar · replay funnel+ follow-up email
  • 04AI Mind · funnel
Brand & systems
  • 01AIPM brand voice · two-voice+ color system codified
  • 02Identity foundation for the AI hub
07 / 13FLAGSHIP EVENT · DEPLOYED LIVE
THE FLAGSHIP EVENT

AI PROFIT
CON

AUG 21–22
HYATT REGENCY AUSTIN
The flagship live event connecting both hubs.
PRE-PARTY
THE UNGALA
AUG 20, 2026
AUSTIN, TX
01
0
Event pages built
02
0
Speaker lineup built
03
0
Email launch sequence
04
0
IG / FB social posts
WHAT WE BUILTDEPLOYED ON NEXT.JS
01 Festival-Poster Sales Page Full rebrand with a 6-speaker lineup section. FUNNEL · REBRAND
02 Speaker, Sponsor & Brand Pages Call-for-speakers, sponsorship, and brand-guide pages. FUNNEL · PAGES
03 3 Ticket-Tier Confirmations One confirmation email per tier. EMAIL · CONFIRM
04 12-Email Early-Bird Set The launch sequence, written and built. EMAIL · LAUNCH
05 10 Social Posts IG and FB, produced for launch. SOCIAL
06 Speaker Photo Pipeline Backgrounds stripped and hosted on the event CDN. MEDIA · ASSETS
07 Auth-Gated Speaker Dossier Research dossier with security hardening. APP · NEXT.JS
DEPLOYED LIVE Built and shipped on Next.js at aiprofitcon.badmouthdesign.com
Full build log Every page, email, and asset accounted for
Pages6
  • 01Main event sales pagefestival-poster rebrand v2 + 6-speaker lineup
  • 02Call-for-speakers page
  • 03Sponsorship page
  • 04Brand-guide page
  • 05Checkout page
  • 06Live Next.js deploymentauth-gated speaker dossier + brand-routes + security hardening
Email & social
  • 013 ticket-tier confirmation emailsGA / VIP / Platinum
  • 02Sponsorship prospectus confirmation email
  • 03"Not technical enough" objections email
  • 0412-email early-bird launch sequence
  • 0510 IG/FB social posts
Details
  • 015 GHL custom fields
  • 02Favicon + OG/social-share images
  • 03Speaker photos · background-stripped + hosted
HOT GIRLS AI CLUB / SUB 02.1
08 / 13MEMBERSHIP · HOT-PINK WORLD

HOT GIRLS
AI CLUB

ROLE / BUILD & PRODUCE
FUNNELS · BRAND GUIDE
MEMBER PRODUCT · CRM
01
0
Funnels built
02
0
14-section brand guide locked
03
0
CRM fields wired
What we built07 FUNNELS
01 Landing / Sales Page v3 The third-generation rebrand of the front door. FUNNEL · REBRAND
02 Brand Brain Member Kit A 29-file onboarding product, sold via Whop. PRODUCT · MEMBER
03 24-Question Application Full application funnel. FUNNEL · APPLY
04 AI Cash Engine Offer Offer funnel build. FUNNEL · OFFER
05 Million Dollar Hot Girl Ebook lead funnel. FUNNEL · EBOOK
06 AI Assistant Replay Funnel Replay opt-in and nurture. FUNNEL · REPLAY
07 AI-itize My Genius Survey A 27-field survey funnel. FUNNEL · SURVEY
Brand Guide
Locked the 14-section brand guide, the canonical source of truth for the club.
Form-Failsafe System
Engineered the form-failsafe system for zero silent form failures, plus 23 GHL custom fields.
Email Sequences
Replay nurture, build-day, and confirmation sequences, written and built.
Full build log Every funnel, product, and system accounted for
Funnels7
  • 01Main landing / sales pagev3 rebrand
  • 02Application funnel24-question / 6-section survey
  • 03AI-itize My Genius27-field / 5-section application survey
  • 04Request-a-build form
  • 05AI Cash Engine · sales + 3 checkout variants + thank-youcash challenge, $111 offer
  • 06Million Dollar Hot Girl · 3-page ebook funnelopt-in to checkout to OTO to confirmation + 102-page ebook
  • 07AI Assistant Replay · opt-in + thank-you / replay
Product
  • 01Brand Brain · member-onboarding product29-file Whop kit
Brand & systems
  • 0114-section brand guide · locked
  • 02Form-failsafe system
  • 0323 GHL custom fields
  • 04Replay 5-email nurture
  • 05Build-day emails2 emails
  • 06Book welcome + confirmation
  • 07Cash-engine welcome + confirmation
  • 08AI-itize confirmation
09 / 13ZOOM OUT · THE WHOLE COMPANY

The totals,across every brand world.

01
5+1
Brands and one flagship event
02
0
Retainer hubs powered
03
0+
Funnels & landing pages
04
0+
Campaign emails produced
05
0
Weekly newsletter issues
06
0+
CRM fields wired
07
2+4
Brand guides + voices codified
08
0
Reusable systems built
Five brands.
One build partner.
~4 MONTHS AND COUNTING
BADMOUTH × WISER ECOSYSTEM
BUILD REVIEW / 2026
10 / 13HOW WE WORK · A WEEKLY BUILD PARTNER

More than deliverables. A weekly build partner.

Every week we meet on marketing and AI implementation, and build live examples and demos so the team can see what is possible before they commit to it.

01
0
Weekly cadences · marketing + AI implementation
02
0
Live demos & examples built
Built Live, In The Room
DEMO / 01
AI for MSPs
An interactive demo gallery showcasing AI use-cases for MSP owners.
Interactive demo gallery
DEMO / 02
MSP Prospecting
A mock Tampa prospect list showing AI-built outbound targeting.
Prospecting demo
DEMO / 03
Datatek · 90-Day AI Campaign
A full sample campaign: angles, content calendar, emails, prompts, social.
Sample campaign
DEMO / 04
ITS Canada · IT Risk Audit
A tax-season IT risk audit built as a CPA-firm lead magnet, fully built.
Lead magnet
DEMO / 05
Marketing Machine · Risk Audit
A second CPA tax-season risk-audit lead-magnet example.
Lead magnet
DEMO / 06
Truit · AI Webinar Series
A webinar-series funnel concept: understand, implement, profit from AI.
Webinar concept
Ideas turned into working examples in days, so the team sees it before they buy in.
11 / 13THE DIFFERENTIATOR · REUSABLE SYSTEMS

We didn’t just ship assets. We built the machine that ships them.

Eight reusable systems spun out of this work. Every build feeds the library, so the next one ships faster.

01 Cinematic UI Kit This very page is built on it.
02 Brand-Guide Generator Locks a brand source of truth, fast.
03 Form-Failsafe System Zero silent form failures.
04 Event-Confirmation Engine Tiered confirmations on autopilot.
05 Images-to-GHL Pipeline Strip, host, and map assets to the CDN.
06 CRM Field Creator Batch-wire custom fields in one pass.
07 Brand-Asset Generator On-brand assets, on demand.
08 GHL-Convert Pipeline Any page to paste-ready GHL.
12 / 13FORWARD · 2026 GOALS & KPIS

What’s next.

What we control

PRODUCTION KPIS
  • 01 Turnaround. Funnel concept to GHL-paste-ready in 3 to 5 working days.
  • 02 Throughput. Sustain the multi-brand cadence (funnels, email sets, two weekly newsletters) without a bottleneck.
  • 03 Quality gate. 100% of conversion assets pass copy-audit, design-audit, and a mobile sweep before ship.
  • 04 Reliability. Form-failsafe and live verification on every conversion page, so no form fails silently.
  • 05 Systems leverage. Every build feeds the reusable library, so each next build ships faster.

What we enable

THE TEAM OWNS THE OUTCOME
  • 01 Faster turnaround. More campaigns launched per quarter.
  • 02 Conversion-ready pages. Less leakage on the traffic the team drives.
  • 03 Campaign-engine support. A new themed campaign live each month with less lift.
  • 04 Consistent brand systems. Stronger brand equity across all five brands.
Hit the numbers.
Then keep building.
BADMOUTH × WISER ECOSYSTEM
BUILD REVIEW / 2026
~4 MONTHS AND COUNTING
13 / 13IDEAS · WHAT WE CAN BUILD

What we could build next.

Ideas, grounded in what we already build for you.

AProducts to sell
Proposed
Elite Ops, shipped
Turn the AI control dashboard concept into a real Elite member product.
Proposed
Member AI kits
Extend Brand Brain into a line of sellable AI starter kits on Whop.
Proposed
Self-serve assessment engine
Productize the quiz funnels into a reskinnable score, custom report, book a call system.
BSystems to scale
Proposed
Push-button campaign machine
Templatize the monthly engine so a new themed campaign launches in hours, not days.
Proposed
Content repurposing pipeline
An AI workflow that turns each webinar or podcast into emails, social posts, and a newsletter issue automatically.
Proposed
Ecosystem design system
Shared tokens and components across all 5 brands so every build ships faster and on-brand.
CExperiences to wow
Proposed
AIPC event web app
Agenda, speakers, networking, sponsor booths, and live polls for the event.
Proposed
Unified member portal
One login across Hot Girls AI Club, Elite, and Leads Mastery: resources, replays, AI tools.
Proposed
AI concierge on the funnels
An on-page assistant that qualifies and books, matching the AI SDR story you sell.
Five brands.
One build partner.
Here is to what is next.
BADMOUTH × WISER ECOSYSTEM
BUILD REVIEW / 2026
~4 MONTHS AND COUNTING